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Slo Mo Life: PIO winter campaign

  • Sep 25
  • 2 min read

Updated: Oct 2

Slow Motion Life – images guided by a minimalist yet refined aesthetic...



PIO’s new winter campaign comes to life through the lens of Blanca Buisán and documented on film by Vegas


model wearing a brown hand knitted top
hazelnut SouSou top
model wearing a off-white hand knitted top
natural SouSou top

Buisán captures the mood of slow living on set in the soft glow of the early morning sun. The models stroll through the park, finding joy in simple moments and unhurried movements, favouring natural gestures over rigid poses to convey warmth and sincerity. Natural light shapes the photography, enhancing the organic feel of the session and producing delicate contrasts and rich textures. The collection’s palette of black, white, and deep browns is set against natural greens, sky blues, and shifting whites in the landscape. Emphasising diversity, authenticity, and simplicity, the work remains true to PIO’s distinctive creative vision.


three models wearing hand knit jumpers at the park
chocolate Lou demi-jumper and Bou bonnet; b&w and dulce-de-leche Nina cape

Three models wearing hand knitted tops under a tree
natural, black, and hazelnut SouSou tops
Sailor Scarf
Sailor Scarf

Vegas extends this atmosphere in film, blending dark tones with gentle halos of light, wide sweeping shots with intimate close-ups. The editing unfolds at a contemplative rhythm, allowing space to absorb the imagery, while subtle sound design enriches the mood without overwhelming it.


model sitting on park bench wearing a hand knitted scarf
Black Aya bag + Lucian hooded scarf

More than a campaign, Slow Motion Life becomes an invitation: to dwell in stillness, to see beauty in restraint, and to rediscover the intimacy of the present moment.


two models under a tree wearing knitted pieces
natural, black SouSou tops
model wearing a hand knitted black and white oversize sweater
Juniper jumper


PIO new winter campaign Team:

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