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JOURNAL

Her Kind: PIO winter campaign

    ... A Story Inspired by a poem



    Mystery, folklore, light. PIO's new winter campaign has been brought to life by the photographer Rocío Benavides and documented by the multitasking filmmaker Vegas.


    hand knitted hats
    off-white and black Nico hats

    hand knitted from 100% wool hats
    off-white and black Nico hats

    Nature is Benavides's ultimate source of inspiration. She has countless obsessions, particularly regarding trees and the way light changes from one moment to the next, water reflections, and man-made structures in nature. All of these elements play a crucial role in every photoshoot she plans.

    Deeply inspired by Anne Sexton poem “Her Kind” and folk stories of the Pyrenees, which revolve around water women, witches, spirits that roam the land and coexist with the living, Rocío tells us a fashion story of mystery, folklore, and light while the muses wander through nature.



    hand knit hat and top from silk and baby alpaca yarns
    Esther black hat & Lana Top


    hand knit hat and hooded scarf from 100% merino wool
    Lana hat & Lucian hooded scarf

    chunky hand knit snood and cape with hood
    Lola Snood & Babi Hood Capelet

    Meet The Photographer:



    Born in El Salvador and based in Madrid, Rocío Benavides is a fashion and product photographer who received her formal training at the EFTI academy in Madrid.


    With a background in journalism and classical music *she plays the violin, to be more specific!* She translates all her artistry and discipline into her work.


    She has dedicated herself to fashion and product photography since 2020.









    model wearing Velvet bucket hat and hand knit long scarf
    Lio Bucket Hat & Pio Slim Scarf

    Meet The Filmmaker:


    Diego, A.K.A. Vegas, is a multitasking, creative soul—a filmmaker and music producer born and based in Madrid. Although most of his career has been in the cinema industry, music and fashion have played a significant role in his journey.


    When we asked Vegas to produce a fashion film for PIO's new campaign, he immediately started brainstorming about beats and images. He created an audiovisual piece that would establish a harmonious, slightly dark, and casual atmosphere, aiming to evoke a sense of contrast and duality for the viewer.




    The Team:


    The Power Of Flowers

      PIO. and the photographer Liliana Osorio have combined their creative visions in this capsule collab collection, inspired by the power of the language of flowers. Bringing versatile pieces meticulously crafted from natural fibres that evoke feelings of freshness and connection to nature.


      Model in a linen dress with flower print
      St Barth Dress

      silk dress with a flower print
      Santorini Dress

      The Inspo: From ancient times to today, flowers have been a universal language of emotion, expressing deep feelings and harmony. They symbolise everything from beauty and fertility to the transience of life, and used to convey unspoken messages. Each flower had a specific meaning in the language of flowers.





      The Collab: Our collaboration with Liliana Osorio brings a new artistic dimension to this collection. All pieces are adorned with images of natural flowers, meticulously selected and cared for by the photographer, then captured and transformed into exclusive prints.



      model in a linen dress printed with flower
      St Barth Sunset dress

      The Pieces: Delicate and versatile designs, to create avant-garde and visually unique pieces suitable for both the beach and the city.


      St Barth dress features a relaxed and cocooning silhouette adorned with a bold Phalaenopsis Orchid print. Designed with an extreme drop armhole, crafted from a breathable linen-cotton blend, making it perfect for warm weather.





      Ibiza bucket hat is perfect for your next vacation, crafted from a linen cotton blend its wide brim will protect your eyes exploring seaside villages.



      model wearing a bucket hat printed with flower
      Ibiza bucket hat

      Santorini dress is designed in a loose, floaty silhouette decorated with an Orchids print. Made from100% Silk and it has an extreme drop armhole. Style it over a minimal slip dress and sandals for an evening dinner, or layer it over a bikini for a chic poolside look.



      woman wearing silk dress with printed flower
      Santorini dress
      model wearing a silk dress printed with a flower
      Santorini dress


      Meet The Makers:


      two ladies wearing black outfits
      Pio & Lili

      Liliana Osorio, a Venezuelan architect and photographer, is known for her editorial portraits, still life, and floral photography using experimental techniques. Her delicate style, always featuring natural light, defines her work. Flowers are a constant source of inspiration for her. For this project, she chose the Phalaenopsis Orchid due to its deep spiritual connection to purity and renewal, symbolising her roots and Venezuela's lush nature.


      Pio is the designer behind the slow-fashion brand Pio Rio Branco, which was founded in Yorkshire, UK, and relocated to Spain in 2023. The brand is renowned for its unique, limited-edition pieces and distinctive silhouettes, meticulously handcrafted with utmost attention to detail in its Madrid studio.





      VISIT OUR COLLAB TO EXPLORE THE COLLECTION

      Archetypus

        ...A Dialogue Between Fashion And Architecture by Blanca Buisan & Pablitius

        Featured in Calle 52 Magazine




        About ARCHETYPUS, In Their Own Words:


        This editorial aims to concisely showcase the architecture, textures, and light of some buildings in Madrid in harmony with fashion. While seemingly unrelated, architecture and fashion are visual languages with parallel elements like light, form, and colour to address human needs. Both are vehicles helping people move within society and inhabit it comfortably and appropriately for the times. We have chosen a building in Moncloa's neighbourhood in Madrid, simple yet elegant and versatile, similar to the designs of the brand Pio Rio Branco, which has a timeless and genderless touch. Fashion, like architecture, is moving closer to these parameters.













        CREDITS:



        We are so thrilled to be Featured in CALLE 52 MAGAZINE

        A BIG THANK YOU TO ALL INVOLVED IN THE EDITORIAL



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