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JOURNAL

Slo Mo Life: PIO winter campaign

    Slow Motion Life – images guided by a minimalist yet refined aesthetic...



    PIO’s new winter campaign comes to life through the lens of Blanca Buisán and documented on film by Vegas


    model wearing a brown hand knitted top
    hazelnut SouSou top
    model wearing a off-white hand knitted top
    natural SouSou top

    Buisán captures the mood of slow living on set in the soft glow of the early morning sun. The models stroll through the park, finding joy in simple moments and unhurried movements, favouring natural gestures over rigid poses to convey warmth and sincerity. Natural light shapes the photography, enhancing the organic feel of the session and producing delicate contrasts and rich textures. The collection’s palette of black, white, and deep browns is set against natural greens, sky blues, and shifting whites in the landscape. Emphasising diversity, authenticity, and simplicity, the work remains true to PIO’s distinctive creative vision.


    three models wearing hand knit jumpers at the park
    chocolate Lou demi-jumper and Bou bonnet; b&w and dulce-de-leche Nina cape

    Three models wearing hand knitted tops under a tree
    natural, black, and hazelnut SouSou tops
    Sailor Scarf
    Sailor Scarf

    Vegas extends this atmosphere in film, blending dark tones with gentle halos of light, wide sweeping shots with intimate close-ups. The editing unfolds at a contemplative rhythm, allowing space to absorb the imagery, while subtle sound design enriches the mood without overwhelming it.


    model sitting on park bench wearing a hand knitted scarf
    Black Aya bag + Lucian hooded scarf

    More than a campaign, Slow Motion Life becomes an invitation: to dwell in stillness, to see beauty in restraint, and to rediscover the intimacy of the present moment.


    two models under a tree wearing knitted pieces
    natural, black SouSou tops
    model wearing a hand knitted black and white oversize sweater
    Juniper jumper


    PIO new winter campaign Team:

    Her Kind: PIO winter campaign

      ... A Story Inspired by a poem



      Mystery, folklore, light. PIO's new winter campaign has been brought to life by the photographer Rocío Benavides and documented by the multitasking filmmaker Vegas.


      hand knitted hats
      off-white and black Nico hats

      hand knitted from 100% wool hats
      off-white and black Nico hats

      Nature is Benavides's ultimate source of inspiration. She has countless obsessions, particularly regarding trees and the way light changes from one moment to the next, water reflections, and man-made structures in nature. All of these elements play a crucial role in every photoshoot she plans.

      Deeply inspired by Anne Sexton poem “Her Kind” and folk stories of the Pyrenees, which revolve around water women, witches, spirits that roam the land and coexist with the living, Rocío tells us a fashion story of mystery, folklore, and light while the muses wander through nature.



      hand knit hat and top from silk and baby alpaca yarns
      Esther black hat & Lana Top


      hand knit hat and hooded scarf from 100% merino wool
      Lana hat & Lucian hooded scarf

      chunky hand knit snood and cape with hood
      Lola Snood & Babi Hood Capelet

      Meet The Photographer:



      Born in El Salvador and based in Madrid, Rocío Benavides is a fashion and product photographer who received her formal training at the EFTI academy in Madrid.


      With a background in journalism and classical music *she plays the violin, to be more specific!* She translates all her artistry and discipline into her work.


      She has dedicated herself to fashion and product photography since 2020.









      model wearing Velvet bucket hat and hand knit long scarf
      Lio Bucket Hat & Pio Slim Scarf

      Meet The Filmmaker:


      Diego, A.K.A. Vegas, is a multitasking, creative soul—a filmmaker and music producer born and based in Madrid. Although most of his career has been in the cinema industry, music and fashion have played a significant role in his journey.


      When we asked Vegas to produce a fashion film for PIO's new campaign, he immediately started brainstorming about beats and images. He created an audiovisual piece that would establish a harmonious, slightly dark, and casual atmosphere, aiming to evoke a sense of contrast and duality for the viewer.




      The Team:


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