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JOURNAL

Slo Mo Life: PIO winter campaign

    Slow Motion Life – images guided by a minimalist yet refined aesthetic...



    PIO’s new winter campaign comes to life through the lens of Blanca Buisán and documented on film by Vegas


    model wearing a brown hand knitted top
    hazelnut SouSou top
    model wearing a off-white hand knitted top
    natural SouSou top

    Buisán captures the mood of slow living on set in the soft glow of the early morning sun. The models stroll through the park, finding joy in simple moments and unhurried movements, favouring natural gestures over rigid poses to convey warmth and sincerity. Natural light shapes the photography, enhancing the organic feel of the session and producing delicate contrasts and rich textures. The collection’s palette of black, white, and deep browns is set against natural greens, sky blues, and shifting whites in the landscape. Emphasising diversity, authenticity, and simplicity, the work remains true to PIO’s distinctive creative vision.


    three models wearing hand knit jumpers at the park
    chocolate Lou demi-jumper and Bou bonnet; b&w and dulce-de-leche Nina cape

    Three models wearing hand knitted tops under a tree
    natural, black, and hazelnut SouSou tops
    Sailor Scarf
    Sailor Scarf

    Vegas extends this atmosphere in film, blending dark tones with gentle halos of light, wide sweeping shots with intimate close-ups. The editing unfolds at a contemplative rhythm, allowing space to absorb the imagery, while subtle sound design enriches the mood without overwhelming it.


    model sitting on park bench wearing a hand knitted scarf
    Black Aya bag + Lucian hooded scarf

    More than a campaign, Slow Motion Life becomes an invitation: to dwell in stillness, to see beauty in restraint, and to rediscover the intimacy of the present moment.


    two models under a tree wearing knitted pieces
    natural, black SouSou tops
    model wearing a hand knitted black and white oversize sweater
    Juniper jumper


    PIO new winter campaign Team:

    Fresh & Fruity, With a Hint of Tropicalia

      Embrace balmy summer evenings with a jug of our Tilda’s Punch, a fruity and fresh drink to cool down at the end of a hot day. Created by PIO to celebrate our Resort Drops.


      a tote bag and a summer drink
      MAYA Tote bag + Tilda's Punch

      TILDA’S PUNCH:

      • 1 mango sliced

      • 2 oranges

      • 2 limes

      • 1 large bunch of fresh basil

      • 1 handful of fresh raspberries

      • 2 tbs muscovado sugar

      • 1 bottle of Cria Cuervos’ Matilda Frizzante

      • 100 ml Cachaça Ypioca Prata


      summer drink ingredients
      Fresh & Fruity, With a Hint of Tropicalia

      GLASSWARE:

      • Jug

      • Highball glass

      GARNISHING:

      • 1 small bunch of fresh basil

      • raspberries

      • Mango slice

      METHOD:

      • Slice the mango.

      • Slice one orange and one lime.

      • Put the mango, lime sliced, orange sliced, raspberries, some basil leaves and muscovado sugar into a jug.



      • Add the juice of one lime and the juice of one orange.

      • Slightly squash the fruits with a wooden spoon to break it down and release the flavours.

      • Add the Ypioca Cachaça and stir. Allow to sit for 5 minutes.



      • Add the rest of the Basil.

      • Fill the jug with cubed ice and top up with Matilda Frizzante.


      adding basil in a summer drink
      Fresh basil + Cubed ice
      adding sparkling wine to a summer drink
      Top Up with Matilda Frizzante

      • Fill the glasses with ice and pour in the cocktail.

      • Garnish with some raspberries, mango slice and fresh basil and straw and serve.


      Stripped black and white tote bag and a summer drink
      MAYA Tote bag + Tilda's Punch

      Drink Recipe: Pio

      MAYA Tote bag: Handcrafted by Pio

      Visit our STORE to see much more!

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